How To Sublease with Success: The TenantSee Approach

Recessionary pressures often result in reduced hiring and/or lay offs, leading to excess office space. The COVID - 19 Pandemic has forced many San Francisco tenants to look to the sublease market to mitigate the expense of excess office space. Over the past decade it has been relatively easy for occupiers to secure subtenants, often at a profit. Yet in times of macro-economic uncertainty, many tenants are surprised to learn their space is worth less (sometimes considerably less) than their cost basis. This is one of those times.

Successful space disposition in a decelerating market demands a thorough, disciplined approach.  Such efforts should begin with a sober assessment as to how much of the remaining obligation can be recovered after considering expenses (legal fees, commissions, concessions, etc.). As with all tenant real estate, the quality of up-front due diligence correlates directly to the quality of the outcome. Among the essential steps involved in the initial underwriting are the following:

Audit Sublease and Assignment Lease Language

  • Prohibitions

  • LL recapture right(s)

  • Profit 

Assess Intra-Building Demand

  • Existing vacancy

  • Growing tenants

Assess Competitive Market

  • Scale of comparable offerings

  • Pricing

  • Features, Quality

Assess Market Demand

  • Number of tenants actively seeking comparable space

Assess Space/Recommend Changes

  • Exiting

  • FF&E

  • Design

  • Staging

Identify Prospects

Assess Landlord Motivations

  • Lease termination in lieu of sublease

Establish Project Timeline

  • Marketing

  • Negotiation

  • Sublease commencement

Model Projected Recovery 

  • Best Case

  • Base Case

  • Worst Case

Establish Budget

  • Legal fees

  • Broker fees

  • TI

  • Other

Define Offering

  • Available space

  • Timing

  • Asking rate

  • Other concessions offered

Create Marketing Campaign

  • Digital

  • Other

  • Outlets

  • Cadence

Reporting

Time is among the most critical factors influencing outcomes as occupiers look to dispose of excess space. This is true as every month of vacancy erodes recovery, limits remaining term and increases the challenge of securing a subtenant due to the flow of new supply coming to market. Occupiers looking to sublease space are right to demand transparency from their advisor, to require access to all the critical data informing and supporting the advisor’s recommendations. This is not a time for half-baked marketing schemes. TenantSee, powered by Cushman & Wakefield, brings together teams, resources and technology to create better outcomes.  Among the technologies TenantSee deploys to enhance space disposition is Matterport, a technology that facilitates high quality virtual space touring as can be seen here in this currently available space offering.

In just 48 hours, our team can provide an initial diagnostic for any space disposition you may be considering. Our initial diagnostic is free and provided without obligation to contract for services.  Contact us if you’d like to learn more. ~