Traditional “tenant representation” is heavily influenced by procurement strategies – strategies that focus on lowering cost. The simple idea? Create competition among a subset of landlords for the tenancy. The advisor’s value is in how low it can drive down the cost of space. But office space is more than an expense. It’s an investment that impacts productivity (revenue). Comparatively small percentage increases in productivity are worth much more than large percentage decreases in cost.
Even as more companies shift away from analyzing cost reduction in favor of ROI, real estate brokerage services continue to offer one-dimensional, cost reduction strategies. The true value of your space is expressed in terms of design, construction, FF&E, IT, budget, demographics, rent, location, legal elements of the lease, timeline and more. TenantSee provides a modern, full-scope service centered around a team of subject-matter experts delivered at the right time and aided by the use of powerful technology.
Eventually, all tenants come to understand that creating the optimal space solution involves much more than just negotiating a good rental rate. They realize that many of the subject matter experts who entered their process after they signed a lease would have been useful to have around beforehand, when they could have added significant perspective and value. Simply having all the right experts on the project is not enough - - - they must be properly orchestrated, engaged at the right time to create maximum value. The TenantSee team is assembled and ready to go, day one. Critical intelligence is learned early, when it can have a material impact on value. The client experiences the essential services as one well-orchestrated process, as opposed to a series of disparate and sequential inputs, delivered without consideration to each other.
We often refer to TenantSee as a CREATE – GET approach. To illustrate the approach, we built CREATE OFFICE on the TenantSee.co website. Although this is a “create light” expression of our actual CREATE OFFICE process, when compared to a typical tenant process that includes little more front-end analysis than how many people and where, CREATE OFFICE is a very useful resource. The logic behind first creating your optimal outcome is that it forces dialogue around the interplay of all the variables that will, ultimately, translate to ROI. It also saves time as the search phase of the project is more targeted.
The true value of an office is measured in term of its impact on people and financials. These are not mutually exclusive, they cannot be properly analyzed independently. In the end, it’s about data. TenantSee enables tenants to see and manage all data relating to their real estate, helping create a feedback loop between the built environment, the people and the financials.