Why We Write
Why do you get these weekly communications from us? What is TenantSee? We figured it’s time to explain a few things.
Let’s start with the second question first. TenantSee is the name we’ve given to our approach to tenant real estate services. We chose this name because we believe its important for tenants to see more. To see more what, you may ask. To see more of the big picture and the little details that make for better real estate outcomes. To see more of the data and analytics that drive good decision making. To see more transparently, the specific strategies we employ to maximize value. To de-mystify good tenant real estate. For us, the traditional approach to tenant advisory was opaque and failed to get some basic things right, exposing occupiers to an unnecessary knowledge deficit when compared to the landlord counter-party.
TenantSee is 3 things:
A source of tenant-focused content, consistently delivered, free to all
A technology platform for the delivery of our specific approach to tenant advisory and for the management and visualization of critical data
A playbook for creating and achieving optimal leasing outcomes
TenantSee Weekly, what you’re reading now, is one component of our overall approach to communication. In total, we use social media (LinkedIn), our websites www.lowfogg.com and www.tenantsee.co, special events (Café TenantSee), our quarterly market report “The Tenant’s Perspective” and this weekly email to distribute free content. We’ve heard from many of you that you enjoy our content. We appreciate your support, it motivates us to do better. Some from within our industry have questioned why we would provide our insights and perspective so freely? To us, this speaks to the “old way” when tenant real estate services were opaque and involved a transaction between the tenant and broker in which the broker traded information for fees. Today, information is readily available to all – there’s actually too much of it. Our role is to help our clients understand which information matters and to provide them with insights and analysis they can’t generate on their own.
While our content is free, it would be disingenuous to suggest we don’t have a self-interest at play. After all, our goal is to discover and build new relationships by sharing how we think, by helping people understand our particular approach to tenant advisory. Some small percentage of our total audience will ultimately become clients. This is why we write. Hopefully TenantSee Weekly and all the content we deliver is valuable to you. We’re now planning our next Café TenantSee event - - - we’ll be reaching out soon with more details. If you like hearing from us, never hesitate to let us know. It makes our day!