Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weekly: In a Vaccum

Office leases are complicated undertakings comprised of many variables.  The markets offer a variety of solutions, ranging from coworking to subleases to long and short-term direct leases.  It’s always important for corporate leaders to understand the primary objectives they seek to achieve in leasing office space.  But even when these objectives are well defined, it can be tricky to assess which solution is best.

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Bay Area, Commercial Real Estate, Op-Ed greg fogg Bay Area, Commercial Real Estate, Op-Ed greg fogg

TenantSee Weekly: Taxis and the Offices

Technology replaces that which it improves. 
 
Not long ago, the streets of San Francisco were full of taxis.  Simply by raising your arm, you could hail a taxi in minutes.  Then, Uber and Lyft created their apps.  Their intention was always to disrupt an industry that hadn’t changed in decades.  Initially, many taxi drivers transitioned to become Uber and Lyft drivers, likely anticipating the technology would shift, not replace their work.  But that’s not how this is turning out.  Autonomous vehicles will replace human-driven, human transport solutions in major cities where taxi drivers once thrived.

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Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weekly: Disbributed (but only a little)

Surveys indicate most workers favor a distributed workplace in which they can work from anywhere, any time.  When it comes to work, individuals focus (mostly) on their own specific benefits, as opposed to thinking about how the ways in which their work gets done affects the broader organization.  This makes sense, as one of the key benefits of our economic system is how it permits the individual to get ahead, to maximize its value.  Employees realize value in a variety of ways, including compensation and other variables.  Flexibility in where and when people work is high on the list of non-compensation related variables.

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Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weekly: The Ingredients Matter

Strategy is to occupier real estate what a recipe is to a great meal.  A recipe is more than the sum of its parts.  It’s about how each ingredient is prepared, how and when it’s added to the mix.  As with any recipe in which there are primary ingredients, vital to its success, similarly, every great strategy requires 3 main parts:

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Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weekly: Knowing Your When

We see a lot of confusion in the market around when to begin negotiations.  It’s not an insignificant consideration.  In fact, when you begin can make a huge difference in the outcome.  It’s understandable that tenants would not know when to start.  Brokers are not always keen to start at the right time, since compensation is derived by transacting and the closer the tenant is to lease expiration, the faster it will need to transact (and the fewer options it will have).  Good for the broker, bad for the tenant.  This creates a misalignment of interests that discourages thoughtful consultation on the front end – the more time a broker spends on a project, the lower the compensation. 

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TenantSee Weekly: Modern Workplace Planning: Solving for Experience Part IV: Implementing an Effective Market Process

You’ve identified the purpose behind your physical space needs, you’ve created a thorough project budget and schedule, and you’ve developed the right strategy.  It’s now time to implement a market process. 
 
What is “…a market process”?  In the context of office leasing, market process is how you engage the market.  It ties to your strategy, with sensitivity to the objectives you seek to accomplish.  The market is where you implement your strategy, where you take it from theory to reality.
 

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TenantSee Weekly: Where Does It Hurt?

Office lease negotiations typically cause pain for one party because leverage is rarely balanced such that the outcome is a true win/win.  Sure, the actual winner will suggest the other party also won (after all, they got the deal), but sometimes winning feels a lot like losing.  That’s OK.  Markets ebb and flow.  What matters is that you know how you’re hurting the other party.

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TenantSee Weekly: New Year, More Leverage

n March, we’ll hit the 4-year anniversary of the date when offices all over the city first shut down due to the pandemic, a time when just 5% of the city’s office inventory was available.  Today, despite having more office workers now than we had then, just under 30m sf of our total supply sits vacant, and even more than that is available.  Citywide average asking rental rates declined 17.5% during this period.  We expect this trend to continue, possibly to accelerate in 2024.  Sublease supply is pulling rates down as companies increasingly view any recovery as a net positive.  There’s little on the near-term horizon to suggest we’ve begun (or will even begin in 2024) the long march toward recovery.  The market dynamic is considerably worse than that which we experienced in the dot-com recession when it took 63 quarters to get from bottom to peak.  We’ve not yet reached the bottom. 

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TenantSee Weekly: TenantSee Team San Francisco Market Predictions: 2024

Let us lend our TenantSee perspective to the coming year.  Despite green shoots from 2 large AI sector leases (Open AI and Anthropic), demand for San Francisco office space remained low throughout 2023, yielding 4 more quarters of negative net absorption.  We finished the year with vacancy at >35% - an historical record.  The market is under significant stress, creating sizable opportunities for occupiers.
 

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