Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weekly: Wayne Gretzky and the Young Generation

Wayne Gretzky attributed his success, in part, to his ability to “…skate to where the puck is going, not where it’s been”. This was among the skills that made him a great hockey player.  This same skill can help companies and individuals be more successful in business.  Yet it’s not what comes natural to us.  Have you seen young children play hockey, soccer, or similar sports?  A child’s first instinct is to go where the puck or the ball is, resulting in a highly ineffective throng of players.  In business, it can also be hard to go where others are not.  It requires instinct, thorough analysis and understanding of a market; and, most importantly, confidence to stay the course. 

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Op-Ed, Commercial Real Estate, Bay Area greg fogg Op-Ed, Commercial Real Estate, Bay Area greg fogg

TenantSee Weeky: It's Not Really About the Office

It’s Not Really About the Office
 
We’re experiencing a behavioral shift which is changing one of the most pervasive social institutions of our time; namely, how, and where white-collar workers work.  Few societal constructs impact individuals, or society, as much as where and how we work.  The collective dialogue about this change, especially between employer and employee, has at times been challenging.  However, we’re now entering a more hopeful phase of the conversation, one which promises to finally move us to a new place, letting go of the idea that we must revert to pre-pandemic norms.

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Commercial Real Estate, Bay Area, Op-Ed greg fogg Commercial Real Estate, Bay Area, Op-Ed greg fogg

TenantSee Weekly: What Could Go Right?

Mass psychology is literally contagious (that’s how it becomes “mass”).  This is especially true in times of change, when a significant event has precipitated such change (e.g., the pandemic).  These events can be positive or negative.  In our current state, the catalyst was negative, and, in many ways, has resulted in a decidedly negative outlook.  When things turn negative, there will always be market casualties (just as a rising tide lifts all boats in the positive context).  For example, the impact to investors in the domestic office sector has been mostly negative.  As change unfolds, it can have knock-on impacts that weren’t necessarily anticipated.  For example, the demise of urban downtowns due to shifts in daily worker population.  Collective sentiment tends to aggregate around a view and stay there until some brave souls dare to take the contrarian view.  As these contrarians see success, it spurs others to jump on board and the collective sentiment begins to shift, once again, in the other direction.

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