"It's Not You...": Matchmaking in the Modern Office Market

Is there an underlying science behind which occupiers are attracted to which buildings?  Kind of like the effect of pheromones in human sexuality?  Maybe.  

Office demand can be categorized into 4 basic buckets (“Occupier Demand Categories”):

1.    Premium FIRE (Financial, Insurance and Real Estate) 
2.    Commodity FIRE
3.    Big Tech
4.    Emerging Tech

The characteristics which define how each Occupier Demand Category evaluates office buildings can be translated into something we call an Experience Score; an overall measure capturing the interplay of a wide range of variables.  These variables are broken into four groupings, each of which has a number of sub-variables:

1.    Flexibility
2.    Image
3.    Health & Safety
4.    Accessibility

Distinct Occupier Demand Categories place more or less value on each variable leading to a unique Experience Score.  Why would any of this matter?  Well, for starters, assessing market options through the filter of Experience Scores can help isolate the buildings that best match your particular demand.  Potential fit can be evaluated on the basis of how well a building’s Experience Score is correlated with your Demand Category Experience Score.  The higher the correlation, the better the match.

Creating the right office solution requires prioritization of and navigation through a complex web of drivers.  It’s not merely about location and cost.  It’s about the total experience you create for your employees.  Experience Scoring leads to better site selection; and, ultimately to better workplaces.  Contact us to learn more.